After several months of study and feedback from residents, senior leaders, City Council, employees and others who know best what makes Fairfield great, a new brand for the City went live on March 10, 2020!
Since 1963, the City of Fairfield had been officially represented in graphic form by the City seal (read about the Seal below.) Various departments, services and activities created graphic representations over the years since, resulting in a wide variety of looks across the City. It was time to start marketing the City consistently with one uniform look and color scheme while honoring and maintaining the values and history that the seal represents.
Residents were surveyed to find out the attributes that make Fairfield the great place that it is in which to live, play and work. The top five themes that emerged from more than 400 surveys were: Resourceful, wholesome, open, adventurous, and optimistic.
The green beacon over Fair and Field speaks to the history of the City, as it evolved from the City’s longstanding seal. The definition of a beacon is that it attracts attention to a specific location - a perfect description for what a City’s logo and tagline is designed to do. Fairfield’s beacon is evolved from the center space between the four gears in the City’s seal.